ABOVE: Ingrid Vanderveldt, CEO of Empowering a Billion Women by 2020, discussed women leadership lessons at the 2015 Global Women's Leadership Forum in Denver. (Photo by Ryan Kern/2015 WCUC)
More than 160 women from 24 countries gathered in Denver for the 2015 Global Women's Leadership Forum during the America's Credit Union Conference and World Credit Union Conference to discuss the advancement of credit union women in leadership.
In the largest gathering of the Leadership Forum to date, keynote speaker Ingrid Vanderveldt, CEO of Empowering a Billion Women by 2020, discussed tangible ways women can improve their careers and leadership abilities.
Sponsored by Westerra Credit Union and Premier Members Credit Union, Vanderveldt spoke openly about her experiences in business—both positive and negative—that led her to discover successful approaches to growing business relationships and leadership potential.
She also stressed the significant benefits of investing in women.
"Why is it important to work with women? Right now, 91% of women do not believe that most organizations understand them," said Vanderveldt. "But when women think that a corporation is authentically trying to help them succeed, 79% will try the product or service, 80% will secure their loyalty to the brand that helped them, and 92% will pass that information on."
Vanderveldt explained that when women find a balance within three mindsets—mentor, deal maker, and innovator—they can substantially improve their efficiency and professional standing.
The Leadership Forum is the World Council's Global Women's Leadership Network's annual event held in conjunction with the World Credit Union Conference.
In related news at the conference, the Network presented its annual Athena Leadership Award. Inspired by the goddess of Greek mythology who stands for strength, courage, and wisdom, the award honors individuals who make an outstanding contribution to women's leadership in the international credit union movement.
This year, the Network honored Lois Kitsch, National Credit Union Foundation national program director, and Marquetta White, Arizona State Credit Union board director, at the Global Women's Leadership Networking Reception, sponsored by Mitchell, Stankovic & Associates.