WASHINGTON (7/15/15)--As the spotlight shines on financial cooperatives in Denver this week, CUNA President/CEO Jim Nussle reminded readers of Credit Union Journal that those cooperative principles should be highlighted and promoted.
“We need to honor the credit union difference as something unique, something special and something that matters,” he wrote in Monday’s column. “We need to remember that what we do as an industry is exceptional.”
The article appeared as more than 3,000 credit union leaders met in Denver for the America’s Credit Union Conference (ACUC) and the World Credit Union Conference, co-hosted by CUNA and the World Council of Credit Unions.
Beyond excelling at member service, being flexible with members to help them acquire loans and providing financial education, credit unions should promote the seven cooperative principles that form the movement’s foundation.
“Not only do these principles reflect the credit union commitment to serving members and the community, they guide our strategic decisions on how we advance the credit union movement,” he wrote, adding that cooperation and trust among credit unions are unique in a space that is competitive by nature.
“The opportunities ahead for our movement are significant,” Nussle said. “We need to keep talking about what sets us apart from other financial institutions at ACUC and beyond.
“Let's keep working together--and keep reminding each other that what our credit unions do is something unique, something special and something that matters.”