TAMPA, Fla. (7/20/15)--Card Services for Credit Unions (CSCU) has introduced Optimize, a new three-tiered credit card solution.
“Optimize will allow our credit unions to improve their portfolio growth and profitability by providing resources and expertise to help them adapt to changes in electronic payments,” said Bill Lehman, CSCU senior vice president of portfolio consulting services.
The initial launch includes the first tier, called portfolio growth solutions, which is a 12-month turnkey marketing calendar that is planned, coordinated and implemented by CSCU on behalf of the credit union.
The next tier, premier consulting services, available in September, leverages portfolio analytics supported with marketing resources to customize campaigns, materials and communications.
The third tier, portfolio management with a 2016 launch the most customizable and all-inclusive level that allows CSCU to manage the credit union’s entire portfolio.