WESTBROOK, Maine (7/28/15)--Maine credit unions have gained more than $30,000 worth of value-added exposure and awareness in media promotion through its Use a Credit Union and Own It messaging campaign, the Maine Credit Union League reported.
"In addition to having a significant on-air and online radio presence this summer through paid advertising, the value-added components, especially when tied in to popular events and promotions increases the visibility of Maine's credit unions even more with a diverse group of listeners,” said Debra Trautman, Maine Credit Union League vice president of corporate marketing (Weekly Update July 25). “We are fortunate to have such strong media partners that look for ways to provide additional benefits and exposure for Maine's credit unions at no charge.”
In early July, Portland radio station WPOR 101.9 included Maine's credit unions in all of its recorded and live on-air promotional mentions regarding its inaugural WPOR Party at the Pier, a concert held at Maine State Pier. The concert sold out and drew more than 3,000 people.
In a continuing on-air promotion, Maine's credit unions are the featured partner for Portland-based radio station Q-97.9's major concert promotion to see Ariana Grande in Manchester, N.H. Again, Maine's credit unions are included in all recorded and live on-air promotional mentions with 15-second billboard promoting Maine's credit unions and the website. The Maine CU logo is on the radio station's website that draws thousands of visitors daily.
Mallory Lavoie, Young & Free Maine spokester, will be on the air with Q97.9 promoting the Young & Free program, along with the concert, at The Pier on Old Orchard Beach Aug. 1.
WKIT 100.3 in Bangor will be airing a contest through early August giving away tickets to see AC/DC at Gillette Stadium in late August. Maine's credit unions are receiving on-air mentions in conjunction with the contest with each message including information about the shared branch network and mainecreditunions.org website.
The statewide awareness campaign’s summer sponsorships also include the Maine Lobster Festival’s information booth July 29-Aug. 2 in Rockland and the seventh-inning stretch at the Portland Seadog baseball games.