CUNA
  • Advocacy
    • Priorities we’re fighting for
    • Actions you can take
  • News
  • Learn
  • Compliance
  • Shop
  • Topics
    • Compliance
    • Credit Union System
    • Directors
    • Human Resources
    • Leadership
    • Lending
    • Marketing
    • Operations
    • Policy & Issues
    • Sales & Service
    • Technology
  • Credit Union Magazine
    • Buyers' Guide
    • Digital Edition
    • Credit Union Hero
    • Credit Union Rock Star
    • Subscribe
    • Advertise
    • Contact
  • Advertise
  • Awards
    • Nominate Credit Union Hero
    • Nominate Credit Union Rock Star
  • Podcasts
  • Videos
  • Contact
Learn More about Member Value

News

Member Benefits
Learn more
Learn more about the benefits of membership.
Home » CU Effect: CU collaboration with other co-ops provides mutual benefits
CU System

CU Effect: CU collaboration with other co-ops provides mutual benefits

August 19, 2015
Ron Jooss

MADISON, Wis. (8/19/15)--Robert King, senior business development specialist at Salal CU, Seattle, likes to joke that Central Food Co-op was the credit union’s "beta test" in launching member business services.

The Seattle-based food co-op was among credit union’s first business services members, experiencing all the minor hiccups along the way that designation implies. But the relationship between Salal CU and Central Co-op more than weathered the little bumps and has steadily developed over the last decade.

CU Effect LogoSalal CU initially recruited members of the Central Co-op the old fashioned way; by setting up a table on its premises and promoting the credit union’s products and services. The credit union also advertised in the food co-op’s bi-monthly newsletter. Slowly but surely, Central Co-op and Salal CU identified with each other.

“It’s turned out to be a great relationship for us,” King told News Now. “Most of their employees and a lot of their members are members of the credit union and now we’ve expanded the services we offer them. They’ve grown with us.”

Making a Difference

Daniel Quinn-Shea, finance director of Central Co-op, also serves on Salal CU’s supervisory committee. Quinn-Shea said relationships between cooperatives such as the one between Salal and Central Co-op can make a positive difference in local economies.

With their democratic structure and not-for-profit models, cooperatives give consumers more control overhow their money influences the community than virtually any type of business model, he said. 

“I think cooperative economies make sense," Quinn-Shea told News Now, because a cooperative's members are, in fact, the cooperative's owners and have an ability to influence the organization through the democratic structure of the coop and through economic participation.

“Those are powerful things that I think are needed in our economy today, (where otherwise)…it seems like a lot of power is consolidated in just a few organizations. Cooperative business models can make a difference.”

Partnership Initiative

Cooperation among cooperatives is one of the principles of the cooperative movement. Credit unions have a sterling reputation for collaboration with one another, but their potential for cooperation with non-financial cooperatives remains largely unrealized.

The National Cooperative Business Association (NCBA) hopes to turn some of that potential into results. NCBA is currently piloting Operation Connect, a program that pairs credit unions and rural electric co-ops. Members of rural electric co-ops who have trouble paying their bills will be referred to a credit union for financial counseling and possible assistance.

The philosophy behind the project is that as both organizations are cooperatives and locally based, they share a common interest in helping their community. For the rural electric co-ops with financially challenged members, the collection, disconnect and reconnect process is costly and debilitating for everyone involved. 

The project’s aim is to end that cycle, and improve the quality of lives of electric co-op members by promoting financial literacy, budgeting and long-term and financial planning. For credit unions it allows them the opportunity to increase membership and further their mission of helping people. 

Fort Lee FCU, Prince George, Va., is in the initial state of rolling out the program with Prince George electric co-op. Credit unions in four other states will soon launch it. The program is scheduled to go nationwide in 2016 with a toolkit to assist in implementation.

There’s a lot of opportunity for credit unions to connect with non-financial co-ops, but making the connection can be difficult, said Patricia Brownwell Sterner, NCBA chief operating officer. “We focus in on sectors with the potential to give credit unions the opportunity to expand membership and provide services to the other local cooperative members,” Sterner told News Now.

Added Adam Schwartz, founder of The Cooperative Way consulting firm, who is leading the Operation Connect project on behalf of NCBA: “Credit unions and electric co-ops are the two largest consumer co-op sectors in the country serving 100 million and 42 million members respectively. Through the creation of partnerships at the local level we can provide real tangible benefits for the members and the community. It is really just an expansion of the cooperative principle ‘Cooperation among cooperatives.’ 

Cooperative Heritage

SPIRE CU, Falcon Heights, Minn., traces its history of being active in the cooperative movement back to its earliest days.  The credit union was formed in 1934, the height of the depression, to serve employees and members of Midland Cooperatives Oil Association.  The credit union’s first branch was in the office of Co-op Services, a Midland subsidiary. 

Today, SPIRE CU offers four credit cards that are co-branded with local food cooperatives and a percentage of transactional interchange is donated back to those individual cooperatives. In addition, SPIRE CU President/CEO Dan Stoltz serves on the board of the Cooperative Network, an association that supports cooperatives in Minnesota and Wisconsin.  

Bridget Petersen, SPIRE CU market vice president of community outreach told News Now, “In 2008, we changed our name from Twin City Co-ops Credit Union to SPIRE Credit Union.  While our name no longer has “co-ops” in our name, our commitment and involvement in cooperatives has never been stronger.”

Brewery CU, Milwaukee, maintains a presence in Milwaukee’s Riverwest neighborhood, an area rich with cooperatives. The credit union has a branch in Outpost Natural Food Co-op, and also offers an Outpost Natural Food Co-op co-branded credit card, which donates 1% of sales posted each month to the co-op for education.

Brewery CU also maintains ATMs in the Riverwest Co-op, a food cooperative, and the Riverwest Public House, a cooperative pub.

“We view it as doing our part to promote cooperative spirit in Milwaukee,” Brewery CU President/CEO Steven Janssen told News Now.

KEYWORDS CU Effect
  • Related Articles

    CU Effect: Capital Co-op helps Nusenda say ‘Yes’ to local businesses

    CU Effect: Northeast Family FCU’s Todd a true ‘co-op person’

    Op-ed highlights benefits of small CU collaboration

Ron-jooss_600x515
Ron Jooss

The gospel of credit unions

More from this author
Subscriber Exclusives Break-through branding

Break-through branding: Build an emotional connection

When Elevations Credit Union expanded into two new counties, senior leadership set out to tell its story in a bold, fresh way.
How technology transforms marketing

How technology transforms marketing

Artificial intelligence improves member conversions, engagement, and retention.
Analytics drives journey toward data nirvana

Analytics drives journey toward 'data nirvana'

Data analytics can provide the 'oh wow' moment of discovering member behavior.
Subscribe Now

Trending

  • It's time to expand our cooperative principles

  • Compliance: Checklist consolidates final rules, regs from 2018

  • Change is unconventional

Tweets by CUNA_News

Polls

Who should be the 2019 Credit Union Hero of the Year?

View Results
More

Champion of America’s Credit Unions

Credit Union National Association is the only national association that advocates on behalf of all of America’s credit unions. We work tirelessly to protect your best interests in Washington and all 50 states. We fuel your professional growth at every level and champion the credit union story at every turn.

More CUNA

  • About
  • Careers
  • Contact Us
  • Recommended Websites

Resources for

  • CUNA Board Members
  • Credit Union Advocates
  • Leagues
  • Press
  • Vendors