MADISON, Wis. (9/8/15)--With banks essentially now the face of the financial crisis, it’s puzzling as to why millennials didn’t flock to credit unions at a higher rate in its aftermath, according to a recent study from Filene Research Institute.
In the study, “What Millennials Want: The Future of Millennials in the Credit Union System,” its author, Andrew Turner, lecturer, University of Wisconsin-Madison Law School, discusses what has been done and what can be done in the future to help the youngest millennials find their way into the credit union movement.
“No one is going to solve millennials,” Turner said. “This is a huge generation, facing unique and new challenges. At the same time, we are all hurtling into a new globalized, networked future that none of us yet fully understand. Having said that, the information, statistics and studies do suggest some strategies worth considering.”
Those strategies include: