TAMPA, Fla. (10/16/15)--GTE Financial has launched a virtual world for its membership that may represent a glimpse of the next step in online financial services.
With GTE 3D, members create their own virtual, personalized experience in the form of an avatar that can interact with GTE staff and other visitors while they educate themselves and access services of interest to them.
“At GTE Financial, we constantly challenge ourselves to reimagine financial services and create engaging, informative ways to serve our members,” said Joe Brancucci, president/CEO of the Tampa, Fla.-based credit union. “That was our objective in creating GTE 3D.”
After registering and creating their avatar, visitors can explore 10 GTE services and products such as auto and home loans, investments, insurance and financial literacy information within a virtual Community Financial Center setting. Nonmembers can apply for membership, open an account and apply for loans.
Live chat is available with GTE staff--known as virtual advocates--who can respond to questions and help direct visitors through the experience. Chat content can also be saved and downloaded in PDF format.
An auditorium offers live events, seminars, webinars and other content as well as on-demand services. Visitors can also download “library” content.
Visitors also can chat with other members who are logged into GTE 3D.
“GTE 3D is a huge step forward in the evolving virtual financial services world,” said Brancucci. “Involving our members in new ways to that make their relationship with us more convenient, personal and informative is always our objective.”