ST. PAUL, Minn. (10/23/15)--Credit union advocacy leaders throughout the Land of 10,000 Lakes assembled in St. Paul, Minn., this week to take part in a Grassroots Coordinator training session hosted by the Minnesota Credit Union Network (MnCUN).
The training equipped attendees with best practices on a variety of subjects, including organizing credit union staff and members on legislative issues; motivating people to take action; identifying the reasons why people get involved; and maintaining engagement.
Amanda Kissner, director of community affairs for Wakota FCU, South St. Paul, said she came away with a number of tools she can take back to her credit union to stir up grassroots activity.
“The Grassroots Coordinator training provided me with new methods to increase political awareness and engagement at my credit union,” Kissner said. “The Grassroots Coordinator program is a great way to inform staff and members about issues that directly affect our credit union.”
MnCUN initiated the Grassroots Coordinator program in 2013 in an effort to strengthen participation among the network’s members.
Beyond the training regimen, the coordinators also serve as primary contacts for their credit unions when legislative and regulatory issues arise.
CUNA also continues to encourage credit unions and their members to become more involved in the advocacy process through its Member Activation Program.