Member Benefits
How to Attract Young People to Your Board
Advice from three CUs on ways to engage millennials.
“Some board members spoke up about traveling 150 miles for a weekend meeting, for example, so we started to think about staying closer, or we considered details such as offering locations with babysitting services."—Jake Jensen, board member, Advantis CU, Milwaukie, Ore.
Break-through branding: Build an emotional connection
When Elevations Credit Union expanded into two new counties, senior leadership set out to tell its story in a bold, fresh way.
How technology transforms marketing
Artificial intelligence improves member conversions, engagement, and retention.
Analytics drives journey toward 'data nirvana'
Data analytics can provide the 'oh wow' moment of discovering member behavior.