ONTARIO, Calif. (11/2/15)--Credit unions continue to find value in CUNA-league dual affiliation. In California, seven credit unions have affiliated thus far this year, the California and Nevada Credit Union Leagues reported.
That adds to a growing list of credit unions that affiliated with the CUNA-league system. (Also see News Now Oct. 22 New affiliations reflect strong CUNA-league voice, Kane says)
“Gaining new member credit unions isn’t just about growing affiliation numbers,” said Diana Dykstra, president/CEO of the California and Nevada Credit Union Leagues. “It’s about serving the people behind those credit unions so they can change their members’ lives. It’s also about the value we’re able to deliver here in California and Nevada through our ‘Members First’ philosophy and collaboration. That’s what brings credit unions back to us every year.”
The California credit unions affiliating include:
Service and advocacy were among the reasons Kings FCU re-affiliated his credit union with the California and Nevada Leagues, according to Jeff Bassill, president/CEO of the credit union.
As an example, he cited the counsel the league provided him on the recent settlement offer regarding the Target data breach. “We received an email from the league offering their position from their attorneys,” Bassill told News Now. “That was very valuable to us in helping us make a decision as our settlement offer was not large enough to justify the cost of having our own attorney review.
“That’s not something we would have received if we had not been affiliated.”
CUNA has seen 78 credit unions affiliate this year and the nation’s largest credit union trade association now boasts a membership of 5,245, or roughly 85% of all U.S. credit unions.
Fourteen of the credit unions are state-chartered, while the other 64 hold federal charters.