KANSAS CITY, Mo. (12/3/15)--In preparation for its Jan. 1 rollout, Heartland Credit Union Association (HCUA) selected St. Louis-based brand communications agency Dovetail to develop its brand identity.
The new trade association will represent credit unions in Kansas and Missouri, after member credit unions from both states voted overwhelmingly in October to consolidate the Kansas Credit Union Association (KCUA) and the Missouri Credit Union Association (MCUA).
“Dovetail’s team presented a detailed process for building a brand identity,” said Don Cohenour, MCUA president/CEO. “Their approach is deeply rooted in strategy and research, ensuring the brand is truly a reflection of Heartland Credit Union Association’s dedication to credit unions in both Kansas and Missouri.”
Added KCUA President/CEO Marla Marsh: “We believe these experts will help Heartland Credit Union Association develop a brand that fosters a collaborative environment and unites member credit unions.”