MADISON, Wis. (12/18/15)--A targeted financial wellness promotion in USA TODAY--reaching thousands of readers nationwide--features the expertise of the National Credit Union Foundation.
The Financial Wellness campaign, part of Mediaplanet’s Future of Business and Tech, includes an article penned by Gigi Hyland, foundation executive director, and a half-page advertisement promoting Biz Kid$.
“It’s great promotion for the foundation’s work as well as credit unions’ in this space,” said Christopher Morris, foundation communications director.
Located solidly in USA TODAY’s centerfold, the publication has a distribution reach of more than 750,000 readers.
Hyland’s column, “After Monopoly: 5 Ways to Teach Your Kids About Money,” is featured both in the print and online editions.
The Financial Wellness campaign aims to provide financial education for preschool through college-aged individuals in order empower them to achieve financial independence in the future.