MADISON, Wis. (12/21/15)--CUNA Strategies Services (CSS) donated $5,000 to support a Madison, Wis.-based food bank during a local television station’s annual holiday fund drive.
“The donation is our way of celebrating the giving spirit of the holiday season and living up to the credit union principle of people helping people,” said Wes Millar, CSS senior vice president.
As a “Mike’s Miracle Minute” sponsor during NBC15-TV’s “Share Your Holidays” campaign, CSS helped raise an additional $6,000 for Second Harvest Foodbank.
CSS’s sponsorship match tripled callers’ donations to NBC15-TV for one minute at 7:55 a.m. and at 5 p.m. on the final day of the campaign.
Between the $5,000 donation and the $6,000 raised through “Mike’s Miracle Minutes,” an estimated 33,000 meals were funded for families affected by hunger in southwestern Wisconsin.