GRAND RAPIDS, Mich., and CASTLE ROCK, Colo. (12/29/15)--Mobile shopping solutions are the bedrock of a new relationship between credit union service organization (CUSO) Xtend Inc. and Relevant Solutions.
“This partnership is the culmination of several months of strategic planning on both sides,” said Scott Collins, president of the Grand Rapids, Mich.-based CUSO. “This solution brings mobile-ready offers from more than 1,000 national retailers to both members and nonmembers. By engaging their members earlier in the buying cycle, we were confident our joint solution could help keep the credit union brand top-of-mind for their growing mobile user communities.”
The partnership includes a generic app called Xclusive Savings and a custom brand if the credit union wants to customize its own app.
In July, Relevant Solutions, Castle Rock, Colo., joined with CU Wallet, a CUSO devoted to the first credit union-driven mobile payments application.