WASHINGTON (2/8/16)--The Credit Union National Association’s (CUNA) grassroots marketing efforts were recognized last week by CQ Roll Call. CUNA was on the publication's list of 50 effective grassroots campaigns that saw real results.
The list covers each named organization’s campaign goals, the channels they used and the results of the effort.
CUNA’s entry highlights the success of the Don’t Tax My Credit Union campaign, first launched in 2013 to protect the credit union tax status as discussions of tax reform swirled around Washington, D.C.
CQ Roll Call highlighted the success of Don’t Tax Tuesdays, which led to more than 13,000 tweets, including more than 7,200 that tagged a member of Congress.
Last week’s list is just the latest praise for CUNA’s social media efforts. In September, the Public Affairs Council invited CUNA to speak about its social media success stories, which include Don’t Tax My Credit Union, as well as Stop the Data Breaches and Hike the Hill events.
CUNA has also launched its Stong Credit Unions. Strong Middle Class campaign leading up to the 2016 presidential election. The campaign allows credit union leaders and members to reach out to the candidates to inform them that credit unions are the best financial choice for middle-class families.
The social media phase of the campaign kicked off last November after a Republican presidential debate. This phase highlights remarks by the candidates about the middle class, and allows the credit union community to tweet the candidates how credit unions benefit the middle class.