Compliance in the digital age requires marketers to work collaboratively with compliance professionals, Jared Ihrig, CUNA’s chief compliance officer (pictured above), told CUNA Marketing & Business Development Council Conference attendees Tuesday.
Compliance for marketing purposes used to be straightforward, with no surprises. Paper-based disclosures could be cut and pasted, re-used, and reproduced for a host of advertising purposes.
But as delivery channels change credit union products and services, it’s easy to forget how compliance requirements continue to apply, Ihrig said.
In short, however, if it applies to traditional forms of advertising, it likely applies to new digital forms of advertising, Ihrig said.
Some of Ihrig’s suggestions for good marketing compliance include:
Marketing and compliance may seem like oil and water, but they need to be collaborative partners in today’s environment of social media, online banking services, and other electronic and web-based product and service offerings, Ihrig said.
Compliance should help marketing get to “yes” and marketing should involve compliance from the outset of new initiatives, he said.