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Home » Highlights from THINK 16
Management
CO-OP THINK 16

Highlights from THINK 16

‘People helping people is your purpose.’

May 5, 2016
Bill Merrick
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THINK 16 Conference

"Purpose” was a prevalent theme during the opening day of CO-OP Financial Services’ THINK 16 conference Tuesday in San Diego.

Roughly 750 credit union leaders are attending THINK 16, which Tuesday featured author Gary Vaynerchuk, digital strategist Scott Bales, Upworthy editorial director Sara Critchfield, and Moneythink CEO Ted Gonder. Following are highlights from Tuesday.

  • Slide 01

    From left: Conference co-hosts Sara Critchfield and Scott Bales hold a “fireside chat” with outspoken author/serial entrepreneur Gary Vaynerchuk.

  • Slide 02

    “Empathy is the greatest trait I have,” said Gary Vaynerchuk, CEO/co-founder of VaynerMedia. “It makes me a great salesperson.”

  • Slide 03

    “If you had to sum up your CU with one word, what would it be?” Sara Critchfield, founding editorial director of Upworthy, asked attendees. She said that word should be “purpose.”

  • Slide 04

    The competitive advantage of fintech companies is their ability to connect with people, said digital strategist Scott Bales. “People helping people… it’s where everyone is heading.”

  • Slide 05

    Moneythink CEO Ted Gonder urged attendees to “unleash the power of a simple idea,” in his company’s case, financial education for teens.

  • Slide 06

    Increasingly, companies that meld business goals with a social mission are those that succeed, said CO-OP’s Samantha Paxson.

  • Slide 07

    CO-OP Financial Services unveiled CO-OP Purpose, a new corporate social responsibility program for credit unions. From left are CO-OP’s Samantha Paxson, Yoobi’s Ido Leffler, USC CU’s Irene Rodriguez and Ivonet Gomez, and Upworthy’s Sara Critchfield.

 

KEYWORDS coopthink purpose stategy

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