CUNA and CU Solutions Group will roll out the second annual Love My Credit Union campaign, which highlights credit unions’ community involvement while benefiting local charities.
The video submission contest, which runs Oct. 1 to Dec. 16, awards a total of $122,500 to charities nationwide donated on behalf of the winners.
This year, credit union support organizations are invited to participate in the campaign. During the inaugural campaign in 2015, CU Solutions Group and CUNA saw participation from 132 credit unions across 35 states and more than 426,000 public votes cast. In total, $105,000 was donated to local charities on behalf of 9 winning credit unions.
“Credit unions have always been unique from other financial institutions. They're dedicated to wholly serving their communities, not themselves,” said Rich Meade, CUNA chief of staff/chief operating officer. “We're excited to once again partner with CU Solutions Group and Love My Credit Union Rewards on this campaign. There's truly no better way to promote the credit union difference than to show real impact on real families and real communities.”
There will be more donations to charity and more ways to win—up to 50 $1,000 state-level donations—and 8 $5,000 donations. A $15,000 grand-prize donation will go to one credit union and one credit union support organization. The campaign will also award 5 randomly selected campaign voters with a $500 gift card each, plus a $500 donation for the charity of their choice.
“This campaign was created to demonstrate how credit unions and their support organizations make a difference through community outreach each and every day,” said Dave Adams, CU Solutions Group CEO. “Last year's inaugural campaign was able to help several well-deserving charities, and with this year's effort, we're excited to make an even bigger impact.”
While official voting begins Oct. 1, entries for this year's program already can be uploaded to