Empowered by online access to a host of traditional providers and fintech alternatives, consumers increasingly treat financial services as a commodity. That makes it ever more important for CUs to find competitive differentiators beyond their product and service lineup.
Amplifying the CU Message
Of the 435 representatives and 36 senators who were victorious on election night 2014, 392 had one thing in common: They had support from CUs. Now, as the country gears up to elect members of the 115th Congress—who will take office in January—CUs, again, are involved in this year’s elections.
Embrace a Living Wage
CUs recognize that delivering superior member service hinges on happy, engaged employees. Sustainable wages help CUs attract and retain highperforming staff and improve employees’ financial well-being.
Feelings matter in leadership, says leadership consultant Andy Janning.
Practice year-round advocacy.
Three factors that weighed on the housing market’s recovery have abated.
Upward momentum on CU pay and hiring continues.
ADVANCING THE VISION
NEFCU volunteers cultivate community improvements.
A conversation with CU SoCal’s Michelle Hunter, Marketing Professional of the Year.
FCC’s latest TCPA ruling allows government calls.
COMPLYING WITH FCRA FURNISHER RULES
When reporting consumer information, look to accuracy, integrity requirements.
CUs AWAITING DOD GUIDANCE ON MLA REGS
Questions arise regarding MAPR disclosure, service eligibility.
Capitalizing on the Pokémon craze.
TOOLS OF THE TRADE
Interactive kiosks, enticing signage create an ‘immersive experience’ in the branch.
CREDIT UNIONS FOR KIDS
CUs keep their cards top of wallet while helping kids.
Many incentive programs start with a roar and end with a whimper.