In the second episode of the CUNA News Podcast, Rudy Pereira, president/CEO of $1.8 billion asset Royal Credit Union in Eau Claire, Wis., discusses a topic that has long fascinated him: organizational culture.
Pereira says he wants Royal employees to stay with the credit union for a long time. But if they choose to leave, he wants them to remember it fondly as a great place to work.
Pereira has spent more than 25 years in the movement, mostly as a technology leader. Prior to taking over the reins at Royal in 2012, Pereira worked at Alliant, Kinecta Federal, Schools Financial, and Wescom credit unions.
He’s also well-known in the industry for his credit union professional development efforts in leadership positions with CUNA Councils.
Credit Union Magazine’s Spring 2022 edition profiles four Credit Union Heroes and examines CUNA's advocacy priorities, the advocacy army, and financial well-being for all.
