CUNA
  • Advocacy
    • Priorities we’re fighting for
    • Actions you can take
  • News
  • Learn
  • Compliance
  • Shop
  • Topics
    • Community Service
    • Compliance
    • Credit Union Hero
    • Credit Union Rock Star
    • Credit Union System
    • Directors
    • Human Resources
    • Leadership
    • Lending
    • Marketing
    • Operations
    • Policy & Issues
    • Sales & Service
    • Technology
  • Credit Union Magazine
    • Buyers' Guide
    • COVID-19
    • Digital Edition
    • Credit Union Hero
    • Credit Union Rock Star
    • Subscribe
    • Advertise
    • Contact
  • COVID-19
  • Advertise
  • Awards
    • Nominate Credit Union Hero
    • Nominate Credit Union Rock Star
  • Podcasts
  • Videos
  • Contact
Learn More about Member Value

News

Member Benefits
Learn more
Learn more about the benefits of membership.
Home » 'Money maven' teaches financial capability
Operations CU Rock Stars 2016
Amy Crowe

'Money maven' teaches financial capability

Create ‘a-ha’ moments that speak to people's deepest values and desires.

October 4, 2016
Shelby Deering
Amy Crowe

She inspires people to be “financially well.” From teens to seasoned pros, this financial education rock star has something to teach everybody.

Amy Crowe, financial education specialist at $2.4 billion asset Summit Credit Union in Madison, Wis., is described by colleague Lisa Peyton-Caire as a “money maven.”

“A maven is defined as one who is an accumulator of knowledge,” says Crowe. “That is definitely me. Over the past 20 years, I’ve amassed a storehouse of knowledge on money—how to manage it and how to grow it—and it’s my passion to share what I’ve learned with others.

"Luckily," she adds, "my work allows me to do that every day with the hopes of motivating and inspiring our members and other audiences to reach new heights in their financial lives.”

Crowe spreads the power of financial literacy in many ways: speaking at schools, companies, and other venues; developing how-to personal finance seminars and motivational lifestyle sessions; and helming two of the credit union’s signature financial education programs: Project Money and Project Teen Money.

Through Crowe’s guidance, Summit’s educational programming goes beyond surface money matters and dives into the core of people’s lives.

“I teach financial literacy, but I also inspire people to develop financial capability and to be financially well,” she says. “To do that, you have to connect with people and create ‘a-ha’ moments that speak to their deepest values and desires, moving them to act.

"Money is very emotional, and to help someone break through that emotion and think about their finances without the shame can be life-changing.”

It turns out that financial education can be quite emotional as well.

“We impact thousands,” says Crowe. “It’s humbling to know that something said, watched, or learned could turn on a light bulb in someone’s mind, and it could click and change the trajectory of his or her life forever.”

For more from Crowe, listen to an interview with her on the CUNA News Podcast.

KEYWORDS financial education Rock Stars
Credit Union Magazine - Spring 2021

Spring 2021

Credit Union Magazine’s Spring 2021 edition features CUNA's 2021 advocacy agenda, strategic planning guidance, and labor market insights.
Digital Edition •  Subscribe

Trending

  • ‘More listening and less attacking’

  • Movement must focus on financial well-being for all

  • Why DEI matters to credit unions

Tweets by CUNA_News

Polls

Who should be the 2021 Credit Union Hero of the Year?

View Results
More

Champion of America’s Credit Unions

Credit Union National Association is the only national association that advocates on behalf of all of America’s credit unions. We work tirelessly to protect your best interests in Washington and all 50 states. We fuel your professional growth at every level and champion the credit union story at every turn.

More CUNA

  • About
  • Careers
  • Contact Us
  • Recommended Websites
  • Privacy Policy

Resources for

  • CUNA Board Members
  • Credit Union Advocates
  • Leagues
  • Press
  • Vendors