CUNA News
  • LOG IN
  • Create Account
  • Sign Out
  • My Account
  • LOG IN
  • Create Account
  • Sign Out
  • My Account
  • Topics
    • Community Service
    • Compliance
    • Credit Union Hero
    • Credit Union Rock Star
    • Credit Union System
    • Directors
    • Human Resources
    • Leadership
    • Lending
    • Marketing
    • Operations
    • Policy & Issues
    • Sales & Service
    • Technology
  • Credit Union Magazine
    • Buyers' Guide
    • COVID-19
    • Digital Edition
    • Credit Union Hero
    • Credit Union Rock Star
    • Subscribe
    • Advertise
    • Contact
  • Advertise
  • Awards
    • Nominate Credit Union Hero
    • Nominate Credit Union Rock Star
  • Podcasts
  • Videos
  • Jobs
  • Contact

News

Home » Leading a transformation
Management CU Rock Stars 2016
John F. Hunter II

Leading a transformation

CEO John F. Hunter II guided Mountain States CU from unknown to flourishing.

December 25, 2016
Dianne Molvig
John F. Hunter II

It’s been a year of transformation at Mountain States Credit Union in Johnson City, Tenn.

The $17 million asset institution is the smallest of 12 credit unions in its market, and until a little more than a year ago it had little name recognition.

But under the leadership of John F. Hunter II, the credit union has flourished.

“We had to get out and meet our potential members where they are,” says Hunter, who took over as CEO in June 2015. “We were proactive in letting them know who we are and what we have to offer.

“We brought a small credit union that was floundering to one that is now capable of providing what a large bank or credit union can offer,” he continues.

That means work had to be done. The list of accomplishments for the past year seems as though it should cover a time period at least twice as long.

The credit union, which serves 9,000 employees at 14 hospitals in the region, has revised more than 90 policies, updated its bylaws, created a new website, launched a mobile app with remote deposit, developed innovative loan programs with streamlined processes, updated its core processing system, and more.

“It might look like we took a shotgun approach, but there was a method to our madness,” Hunter says.

The innovations have paid off. In the past year, interest income increased 56%, investment income grew 102%, and net income climbed 159%.

Hunter says his proudest achievement in his first year leading the credit union was maintaining zero staff turnover.

People are happier, he says, now that their jobs are better aligned with their skill sets.

“Everyone is behind the vision,” Hunter says. “Our team now believes our credit union is significant and offers meaningful benefits to those in our field of membership. We work diligently to make members aware of how we can help them.”

KEYWORDS Credit Union Rock Stars
Credit Union Magazine: Winter 2022

Winter 2022

Credit Union Magazine’s Winter 2022 issue highlights data-driven marketing, the board’s role in cybersecurity, elder abuse scams, credit unions’ auto lending advantage, and more.
Digital Edition •  Subscribe

Trending

  • Reps introduce bipartisan Credit Union Board Modernization Act

  • Compliance: Experts analyze NCUA’s 2023 supervisory priorities

  • CFPB must convene SBREFA panel for credit card fee rulemaking

Tweets by CUNA_News

Polls

How do you feel about the economy in 2023?

View Results
More

Champion for the Credit Union Movement

Credit Union National Association is the most influential financial services trade association and the only national association that advocates on behalf of all of America's credit unions. We work tirelessly to protect your best interests in Washington and all 50 states. We fuel your professional growth at every level and champion the credit union story at every turn.

More CUNA

  • Membership
  • Contact Us
  • Careers

Resources for

  • Credit Union Advocates
  • Leagues
  • Press
  • Providers

Our Affiliates

  • American Association of Credit Union Leagues (AACUL)
  • Credit Union Awareness
  • Credit Union House
  • CUNA Strategic Services
  • National Credit Union Foundation
GET CUNA UPDATES
© 2023 Credit Union National Association | ADA Compliance Notice & Legal
Email Us