CUNA News
  • LOG IN
  • Create Account
  • Sign Out
  • My Account
  • LOG IN
  • Create Account
  • Sign Out
  • My Account
  • Topics
    • Community Service
    • Compliance
    • Credit Union Hero
    • Credit Union Rock Star
    • Credit Union System
    • Directors
    • Human Resources
    • Leadership
    • Lending
    • Marketing
    • Operations
    • Policy & Issues
    • Sales & Service
    • Technology
  • Credit Union Magazine
    • Buyers' Guide
    • COVID-19
    • Digital Edition
    • Credit Union Hero
    • Credit Union Rock Star
    • Subscribe
    • Advertise
    • Contact
  • Advertise
  • Awards
    • Nominate Credit Union Hero
    • Nominate Credit Union Rock Star
  • Podcasts
  • Videos
  • Jobs
  • Contact

News

Home » An artist's soul, a marketer's instincts
Marketing CU Rock Stars 2016
Lauren Davis

An artist's soul, a marketer's instincts

Lafayette Schools CU benefits from her 'perfect storm' of useful skills.

October 5, 2016
Patrick Totty
Lauren Davis

The credit union movement often attracts people with an artist’s soul, and Lauren Davis is living proof.

Upon graduating in 2013 from college—where she studied public relations as well as design, writing, and photography—Davis had a short stint as a teller at Lafayette (La.) Schools Credit Union.

That was before her artistic abilities and instincts surfaced, landing her a role in the marketing department.

Almost immediately, the $198 million asset credit union enjoyed the benefits of Davis’s “perfect storm” of useful skills.

One memorable project she created arose from CEO Connie S. Roy’s desire to create a buzz around refinancing.

Davis soon rolled out a “Hate Your Rate?” campaign to members via mail and in-branch ads.

“We told members who were paying high interest on certain loans they could refinance through us at a significantly lower rate,” Davis says. “It was cool that we were able to come up with a catchy campaign name that rhymed!

“Every project is different,” she adds. “I draw inspiration from a variety of sources: films, my photography of mainly family shots and weddings, and people I meet.

“Many people have told me they sort of fell into the credit union world. That’s definitely true for me,” Davis adds. “I didn’t know what I was getting into at first. Now I’m doing things I love.”

Davis has set her sights on the pending name change and rebranding of Lafayette Schools.

That comes as the credit union expands to a community charter and serves five parishes, the equivalent of counties.

Outside of the office, Davis spreads the principles of responsible financial management to millennials at her church.

In this instance, her passion stems from personal experience.

“I tell them about my own success in the program,” she says.

KEYWORDS Credit Union Rock Stars
Credit Union Magazine: Winter 2022

Winter 2022

Credit Union Magazine’s Winter 2022 issue highlights data-driven marketing, the board’s role in cybersecurity, elder abuse scams, credit unions’ auto lending advantage, and more.
Digital Edition •  Subscribe

Trending

  • House passes CUNA, League-led board modernization bill

  • CFPB issues CUNA-opposed proposal on credit card late fees

  • Key committee leaders supportive of credit union priorities

Tweets by CUNA_News

Polls

Vote for the 2023 CU Hero of the Year

View Results
More

Champion for the Credit Union Movement

Credit Union National Association is the most influential financial services trade association and the only national association that advocates on behalf of all of America's credit unions. We work tirelessly to protect your best interests in Washington and all 50 states. We fuel your professional growth at every level and champion the credit union story at every turn.

More CUNA

  • Membership
  • Contact Us
  • Careers

Resources for

  • Credit Union Advocates
  • Leagues
  • Press
  • Providers

Our Affiliates

  • American Association of Credit Union Leagues (AACUL)
  • Credit Union Awareness
  • Credit Union House
  • CUNA Strategic Services
  • National Credit Union Foundation
GET CUNA UPDATES
© 2023 Credit Union National Association | ADA Compliance Notice & Legal
Email Us