CUNA News
  • LOG IN
  • Create Account
  • Sign Out
  • My Account
  • LOG IN
  • Create Account
  • Sign Out
  • My Account
  • Topics
    • Community Service
    • Compliance
    • Credit Union Hero
    • Credit Union Rock Star
    • Credit Union System
    • Directors
    • Human Resources
    • Leadership
    • Lending
    • Marketing
    • Operations
    • Policy & Issues
    • Sales & Service
    • Technology
  • Credit Union Magazine
    • Buyers' Guide
    • COVID-19
    • Digital Edition
    • Credit Union Hero
    • Credit Union Rock Star
    • Subscribe
    • Advertise
    • Contact
  • Advertise
  • Awards
    • Nominate Credit Union Hero
    • Nominate Credit Union Rock Star
  • Podcasts
  • Videos
  • Jobs
  • Contact

News

Home » Meet Pioneer Valley CU's problem-solver
Operations CU Rock Stars 2016
Jennifer DeMoe

Meet Pioneer Valley CU's problem-solver

'I love a challenge. The bigger the challenge, the better, because it keeps me thinking and working.'

October 5, 2016
Shelby Deering
Jennifer DeMoe

Number-crunching and problem-solving fill this vice president of finance with joy.

“I love a challenge. The bigger the challenge, the better, because it keeps me thinking and working,” says Jennifer DeMoe of $64 million asset Pioneer Valley Credit Union in Springfield, Mass.

She is a thinker, a problem-solver, a daring trial-seeker. And, as colleague Jennie McPherson calls her, an “energetic go-getter.”

DeMoe encounters difficult tasks throughout her workday.

“I never know what the day might hold,” she says. “Every day is something new, a new fire to put out.”

McPherson doesn’t hesitate to sing DeMoe’s praises, saying that she was instrumental in “improving online and digital service offerings.”

DeMoe came to the credit union at a time when technology was top of mind. Wanting to serve members more efficiently, DeMoe was driven to look into all of the new technology available.

“After the research and discussions, we were able to put technology improvements into place and offer them to our members,” DeMoe says. “I’ve always been the test person to ensure the products work prior to deployment. We now offer mobile banking with remote deposit capture and ATM remote deposit capture, and Apple Pay is coming soon.”

DeMoe now also heads up information technology (IT) functions.

“I have a natural talent for figuring things out and for deductive reasoning” she says. “I love puzzles, so the addition of IT was a natural fit for me.”

DeMoe is also working toward becoming a certified public accountant.

Outside of work, she participates in a local fishing league with her fiancé (“I’m the only girl in the league, and I do enjoy beating the men”).

She also works as a gymnastics coach, and she’s a mom.

“I love being a mom,” she says. “It’s the greatest job in the world—the most rewarding and challenging job all at once.”

And she won’t be bowing to a challenge anytime soon.

KEYWORDS Credit Union Rock Stars finance
Credit Union Magazine: Winter 2022

Winter 2022

Credit Union Magazine’s Winter 2022 issue highlights data-driven marketing, the board’s role in cybersecurity, elder abuse scams, credit unions’ auto lending advantage, and more.
Digital Edition •  Subscribe

Trending

  • House passes CUNA, League-led board modernization bill

  • CFPB issues CUNA-opposed proposal on credit card late fees

  • Key committee leaders supportive of credit union priorities

Tweets by CUNA_News

Polls

Vote for the 2023 CU Hero of the Year

View Results
More

Champion for the Credit Union Movement

Credit Union National Association is the most influential financial services trade association and the only national association that advocates on behalf of all of America's credit unions. We work tirelessly to protect your best interests in Washington and all 50 states. We fuel your professional growth at every level and champion the credit union story at every turn.

More CUNA

  • Membership
  • Contact Us
  • Careers

Resources for

  • Credit Union Advocates
  • Leagues
  • Press
  • Providers

Our Affiliates

  • American Association of Credit Union Leagues (AACUL)
  • Credit Union Awareness
  • Credit Union House
  • CUNA Strategic Services
  • National Credit Union Foundation
GET CUNA UPDATES
© 2023 Credit Union National Association | ADA Compliance Notice & Legal
Email Us