FOR IMMEDIATE RELEASE
Washington, D.C. (October 22, 2015)— New York Times best-selling author and business guru Daniel Pink has been announced as the speaker for Sunday’s ED (Filene) Talk at the 2016 CUNA Governmental Affairs Conference (GAC), Credit Union National Association announced.
“We are thrilled to bring Dan Pink and his work and ideas to credit union leaders and thank CUNA Councils for sponsoring the ED (Filene) Talk,” remarked CUNA president and CEO Jim Nussle.
Pink is the author of five books that examine modern professional challenges from unconventional perspectives. His #1 New York Times Best Seller Drive: The Surprising Truth About What Motivates Us draws upon behavioral and social sciences to explore how today’s workforce is motivated. Pink’s presentation, based off of his latest book To Sell Is Human: The Surprising Truth About Moving Others, will outline a 21st century approach to sales based in social science and proven best practices.
In addition to writing, Pink hosts the National Geographic Television program Crowd Control, and has provided business and technology analysis for several networks. His 2009 TED Talk, The Puzzle of Motivation ranks among the ten most watched of all time. Pink has also worked in government, serving as chief speechwriter for Al Gore and as an aide to U.S. Labor Secretary Robert Reich.
CUNA Governmental Affairs Conference, taking place February 21-25, 2016 in Washington, D.C., is the premier event in the credit union movement. The conference gathers thousands of credit union leaders from across the country to advocate on behalf of America’s 103 million credit union members. Through the League-coordinated Hill Hikes, attendees meet with representatives directly and engage them in conversations on important credit union issues. The conference also hosts engaging speakers, informative breakout sessions and the largest vendor showcase in the financial services industry.
First introduced at last year’s CUNA GAC, the ED (Filene) Talk is sponsored by CUNA Councils and returns as Sunday’s general session to bring innovative and dynamic thinking to ignite progress for credit unions.
Additional speakers and session topics for CUNA GAC will be announced in the weeks to come. For more information on CUNA GAC, visit gac.cuna.org.
# # #
With its powerful network of affiliated state credit union leagues, Credit Union National Association (CUNA) serves America's credit unions, which are owned by more than 103 million consumer members. Credit unions are not-for-profit cooperatives providing affordable financial services to people from all walks of life. For more information about CUNA, visit www.cuna.org or follow @CUNA on Twitter. For more information about credit unions, visit www.aSmarterChoice.org and follow @asmarterchoice on Twitter.