CUNA News
  • LOG IN
  • Create Account
  • Sign Out
  • My Account
  • LOG IN
  • Create Account
  • Sign Out
  • My Account
  • Credit Union Magazine
    • Buyers' Guide
    • Digital Edition
    • Credit Union Hero
    • Credit Union Rock Star
    • Subscribe
    • Advertise
    • Contact
  • Advertise
  • Topics
    • Community Service
    • Compliance
    • Credit Union Hero
    • Credit Union Rock Star
    • Credit Union System
    • Directors
    • Human Resources
    • Leadership
    • Lending
    • Marketing
    • Operations
    • Policy & Issues
    • Sales & Service
    • Technology
  • Awards
    • Nominate Credit Union Hero
    • Nominate Credit Union Rock Star
  • Podcasts
  • Videos
  • Jobs
  • Contact

News

Home » PODCAST: Tell your story about the CU difference
Management GAC17 Preconference

PODCAST: Tell your story about the CU difference

Connect with legislators on a personal level, CUNA President/CEO Jim Nussle advises.

February 16, 2017
No Comments
Jim Nussle

One takeaway from last fall’s presidential election—that people’s voices matter—stands out as a huge positive for credit unions’ advocacy efforts, says CUNA President/CEO Jim Nussle.

“Regardless of your political leanings—whether you were watching what was happening with the movement embodied by Donald Trump or the movement embodied by Bernie Sanders—there was an atmosphere that people are really making a difference this year, like never before,” Nussle tells CUNA News Podcast.

That’s a welcome development to Nussle, because CUNA and the leagues’ “secret sauce” for advocacy strategy is their ability to mobilize grassroots support for legislative measures that enhance credit unions’ ability to serve their more than 100 million members.

How can credit union advocates best use that collective voice to effect change?

“We've got to tell our story about the credit union difference,” Nussle says.

When conversing with elected officials—during Hike the Hill activities at the upcoming CUNA Governmental Affairs Conference (GAC) and in your districts—humanize traditional talking points by telling real-life stories about how your credit union impacts members’ daily lives, Nussle urges.

Those stories, and why they matter to the economy and the communities credit unions serve, really resonate with legislators and policymakers, he says. And be sure to explain the effects of the regulatory barriers that hamper credit unions’ ability to serve legislators’ constituents.

You can listen and subscribe to the CUNA News Podcast in Apple's iTunes Store, Google Play, and Stitcher Radio.

KEYWORDS advocacy Jim Nussle podcast regulation

Post a comment to this article

Report Abusive Comment

Credit Union Magazine: Spring 2023

Spring 2023

Credit Union Magazine’s Spring 2023 issue features the 2023 Credit Union Heroes and examines CUNA-League advocacy priorities, board leadership, the impact of financial well-being efforts, fee-related compliance issues, predictions for the year ahead, and more.
Digital Edition •  Subscribe

Trending

  • ‘The next couple years will be rough’

  • Hood: Credit unions are safe and sound

  • CUs have ‘considerable interest’ in ensuring FHFA meets core mission

Tweets by CUNA_News

Polls

Does your credit union partner with any fintechs?

View Results
More

Champion for the Credit Union Movement

Credit Union National Association is the most influential financial services trade association and the only national association that advocates on behalf of all of America's credit unions. We work tirelessly to protect your best interests in Washington and all 50 states. We fuel your professional growth at every level and champion the credit union story at every turn.

More CUNA

  • Membership
  • Contact Us
  • Careers

Resources for

  • Credit Union Advocates
  • Leagues
  • Press
  • Providers

Our Affiliates

  • American Association of Credit Union Leagues (AACUL)
  • Credit Union Awareness
  • Credit Union House
  • CUNA Strategic Services
  • National Credit Union Foundation
GET CUNA UPDATES
© 2023 Credit Union National Association | ADA Compliance Notice & Legal
Email Us