MBD17 underway in San Antonio

The theme for this year’s conference is ‘spark.’

Marketers from around the country kicked off the CUNA Marketing & Business Development Council Conference in San Antonio on Wednesday.

With nearly 550 attendees, this year’s conference is the biggest event in the council’s history.

Inspired by the theme “spark,” attendees began introductions, participated in ice-breaking exercises, and received lessons on innovation.

Scroll through scenes from the opening day of the conference.

Conference emcee Patrick Adams, president/CEO of St. Louis Community CU, believes this year’s event—the largest in the group’s history—will spark innovation, collaboration, and excellence among attendees.
“Businesses are failing faster, and they’re having a hard time keeping up with the new digital age,” says former “Shark Tank” host Kevin Harrington.
Outgoing CUNA Marketing & Business Development Council Chairman Andy Reed introduces the group’s executive committee to first-time attendees.
Some of the event’s 300 first-time attendees participate in an ice-breaking exercise.
Nearly 550 CU marketing professionals explore the exhibit hall during the CUNA Marketing & Business Development Council Conference.
Mark DeBellis, president of WestAmerica Communications, talks business.
Diamond Communication Solutions's Rick Thompson shows off some materials.
Codigo's Mike Stone networks with attendees.
Matt Thomson, vice president of sales for Alkami Technology, discusses his company with a conference.