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Video: Don't try to be everything to everyone
Pick your niche and partner with complementary CUs, says Stephanie Sievers, ANECA FCU CEO.
While at CUNA Marketing & Business Development Council Conference in San Antonio, ANECA Federal Credit Union CEO Stephanie Sievers talks about participating in "The Pich" competition and marketing tips for small credit unions.
Read more coverage of the conference from CUNA News, and get live updates on Twitter via @CUNACraig and @cumagazine, and by using the #MBDCouncil hashtag.
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