Selling is a fundamental part of business development, says author Andre Taylor.

Partnering with local organizations and working with the media will raise your profile in the community, marketers tell attendees.

Two conference “crashers” work on the presentation they’ll give to conference attendees. They are part of a group of ten young credit union professionals attending this year’s conference.

Nearly 80% of members use CUs only for low-margin and/or simple accounts such as share accounts, says Steve Langley, senior vice president of member services/chief retail officer, at Schools Financial CU.

Strategic marketing 2.0 involves integrating content, engagement, and social media strategies into your marketing plan, says Hilary Reed of Empower Strategic Solutions.

There’s a bright future in store for new CUNA Marketing & Business Development Council Chair Mia Perez, says outgoing chairman Andy Reed.

Artist Phil Hansen delivered an emotional final keynote Saturday, encouraging attendees to look at their limitations as opportunities, not challenges.

During his keynote, artist Phil Hansen uses shadows to illustrate a point about perspective and how shifting your view can make a big difference in your success.