Steve Langley, SVP members services/chief retail officer for Schools Financial Credit Union, discusses his presentation "Relationship Marketing: A Driving Force Behind Sales and Marketing Efforts" at CUNA Marketing & Business Development Council Conference in San Antonio.

Read more coverage of the conference from CUNA News, and get live updates on Twitter via @CUNACraig and @cumagazine, and by using the #MBDCouncil hashtag.