CUNA News
  • LOG IN
  • Create Account
  • Sign Out
  • My Account
  • LOG IN
  • Create Account
  • Sign Out
  • My Account
  • Topics
    • Community Service
    • Compliance
    • Credit Union Hero
    • Credit Union Rock Star
    • Credit Union System
    • Directors
    • Human Resources
    • Leadership
    • Lending
    • Marketing
    • Operations
    • Policy & Issues
    • Sales & Service
    • Technology
  • Credit Union Magazine
    • Buyers' Guide
    • COVID-19
    • Digital Edition
    • Credit Union Hero
    • Credit Union Rock Star
    • Subscribe
    • Advertise
    • Contact
  • Advertise
  • Awards
    • Nominate Credit Union Hero
    • Nominate Credit Union Rock Star
  • Podcasts
  • Videos
  • Contact

News

Home » PODCAST: Hands-on experience paves way to CEO chair
Podcast Management

PODCAST: Hands-on experience paves way to CEO chair

Jason Peach's exposure to many facets of CU operations served him well.

July 6, 2017
One Comment
Jason Peach

At face value, Jason Peach followed a natural credit union career ascension from chief financial officer (CFO) to CEO.

But his path also involved hands-on experience in many facets of credit union operations, and he couldn’t be more grateful for the perspective he gained as a result.

“I had a mentor who would not let me come in to the accounting space without first going out into the retail environment,” Peach tells the CUNA News Podcast. “He said, ‘You're going to learn to lend. That's our core business. You're going to serve members. You're going to manage people on the retail side, which is a very different environment.’”

Gaining a holistic perspective of the business certainly benefited Peach, who in January 2016 moved up from CFO to CEO of West Community Credit Union in O’Fallon, Mo.

An active CUNA CFO Council member for 13 years, Peach has emphasized the importance of innovation and continuous improvement in his new role.

That focus stems from his experience with the Filene Research Institute’s i3 program and advice from his predecessor at West Community, 41-year CEO Gary Hinrichs.

“He would say, ‘It's not the big who will eat the small. It's the quick who will eat the slow,’” Peach says. “We’re going to be quick and agile.”

In this episode of the CUNA News Podcast, Peach—who got his start in credit unions in college as a teller at a student-run credit union—discusses some of the initiatives West Community has launched under his leadership, including a storefront revolving solely around mortgages.

You can listen and subscribe to the CUNA News Podcast in Apple's iTunes Store, Google Play, and Stitcher Radio.

KEYWORDS finance podcast

Post a comment to this article

Report Abusive Comment

Credit Union Magazine: Spring 2022

Spring 2022

Credit Union Magazine’s Spring 2022 edition profiles four Credit Union Heroes and examines CUNA's advocacy priorities, the advocacy army, and financial well-being for all.
Digital Edition •  Subscribe

Trending

  • Credit unions foster financial well-being in members, survey shows

  • House passes CUNA-backed fair hiring bill

  • Final flood Q&As reflect CUNA-sought clarifications

Tweets by CUNA_News

Polls

Are you ready for CECL?

View Results
More

Champion for the Credit Union Movement

Credit Union National Association is the most influential financial services trade association and the only national association that advocates on behalf of all of America's credit unions. We work tirelessly to protect your best interests in Washington and all 50 states. We fuel your professional growth at every level and champion the credit union story at every turn.

More CUNA

  • Membership
  • Contact Us
  • Careers

Resources for

  • Credit Union Advocates
  • Leagues
  • Press
  • Providers

Our Affiliates

  • American Association of Credit Union Leagues (AACUL)
  • Credit Union Awareness
  • Credit Union House
  • CUNA Strategic Services
  • National Credit Union Foundation
GET CUNA UPDATES
© 2022 Credit Union National Association | ADA Compliance Notice & Legal
Email Us