“You cannot be a victor of your future if you are held captive by your past.”
That’s one of Troy Hall’s favorite maxims, and a cultural element he brings to his position as chief operations officer at South Carolina Federal Credit Union.
There, he makes sure the credit union’s 156,000 members are experiencing its trademarked “LifeSimplified™” tagline through strategic oversight of retail operations, marketing, lending, business processes, and fulfillment.
Hall brings a background in banking, marketing, and owning a small business to the $1.6 billion asset credit union in Charleston, S.C., but he believes creating the future means going beyond what you know now.
“You don’t have to know everything—you just have to be teachable,” he says.
If Hall had been tethered to the past, he notes, he’d still be changing oil at a service station. Now he changes lives by mentoring and developing others.
Hall, who recently earned his Ph.D. in global leadership and entrepreneurship, views his job as connecting the dots and managing critical conversations, both inside and outside the walls of the credit union.
“I’m always asking: ‘How can I match you up?’ How can I connect you?” he says.
And Hall continually looks for ways to help simplify financial services. “We want the process to be as easy as possible for our members,” he says.
Hall seeks to align and sustain that culture throughout the credit union, and teaches all new South Carolina Federal employees: “You are the LifeSimplified brand.”
An active Credit Union Development Educator (DE), Hall visited Africa twice in 2017 as part of a leadership team to promote the cooperative financial services model. He joined other DEs in raising $1,000—enough to fund 20 pineapple farms in western Kenya—and then planted a community garden with local farmers.
Hall, who is driven by faith and family, serves on the board of directors for Lowcountry Orphan Relief, is an advisor to the Lowcountry Chapter of Credit Unions, supports the National Credit Union Foundation, and promotes the Carolinas Credit Union League’s CUaware Protege mentoring program.
He’s also the co-host of “The Power of Performance,” a weekly blog/talk radio show reaching business leaders across the U.S., and teaches a high-level class on organizational change at College of Charleston, where he serves as a leader on international MBA trips.