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Credit union cultures thrive for different reasons. Some cultures lead with sales while others lead with service.
A session at the co-located CUNA Technology Council and CUNA Operations & Member Experience Conferences outlined the elements that drive both successful sales and successful service cultures at two high-functioning credit unions.
Red Canoe Credit Union’s Rod Snyder, assistant vice president, sales and branch development, and Blue Federal Credit Union’s Mel Hanes, director of learning and development, discussed how their institutions develop and maintain their respective service and sales cultures.
Their tips include:
In the end, a sales culture may not be that much different than a service culture. It may just be a point of emphasis with the same goal.
“They really are the same, just different names,” says Hanes. “They are both for building relationships.”
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