CUNA Marketing & Business Development Council has opened submissions for the 2018 Diamond Awards, which recognize exceptional marketing projects, campaigns and initiatives that demonstrate creative excellence and outstanding results.
“A Diamond Award is a very prestigious niche for credit unions,” said Becca Kaegi, Marketing Design Specialist, CoVantage Credit Union, Antigo, Wis. “Because this award is very specific to credit unions, it is a great honor to win one among professionals in this field. Diamond Award winners have the knowledge that they are using innovative marketing and promotion to get noticed in the industry.”
The Diamond Awards recognize 35 distinct categories of marketing achievement. Five new categories have also been added for 2018: Best Use of Humor, Greatest Impact, Most Sentimental, Brilliant Use of Art and Most Edgy.
Winners are decided by a panel of industry experts based on five key factors: Strategy and Results, Creativity, Design and Production, Copy and Communication, and Results.
Recipients of the Diamond Awards will be notified on Feb. 2, 2018, and will have the chance to receive their awards at the 25th annual CUNA Marketing & Business Development Council Conference, March 11-14.