More than 100,000 fans of Children’s Miracles Network Hospitals have helped #VoteForMiracles surpass 300,000 votes with one week left in the campaign. More than 2,500 credit unions have also been recognized by the public who are asked during the voting process to “Choose their Credit Union”.
The hospital with the most votes when the promotion ends on Dec. 19 will be awarded $50,000. Second through fifth place will receive $20,000, $15,000, $10,000 and $5,000, respectively. The $100,000 gift is on behalf of America’s credit unions which is made possible thanks to the generosity of CO-OP Financial Services and CU Direct.
“We are delighted that members of more than 2,500 credit unions are involved in this campaign,” said Joe Franklin, vice president Experiential Marketing and Engagement, CO-OP Financial Services. “It’s gratifying to see so many members identify their credit unions when they vote. It’s clear they appreciate the credit union commitment to their local CMN Hospital.”
This year CU Direct is joining CO-OP Financial Services to provide the $100,000 donation to the top five hospitals.
“We couldn’t be happier with the response to Vote for Miracles so far,” said Tony Boutelle, CU Direct president/CEO. “Not only have we created awareness of the fact that children’s hospitals need donations, but we have also been able to tell the public what a wonderful job credit unions have done in raising money for these hospitals.”
With a week remaining in the three-week campaign, the battle for the top five spots remains very competitive with Mercy Children’s Hospital in Toledo, Ohio, holding a slim lead over Hurley Children’s Hospital in Flint, Mich., for first place. El Paso Children’s is currently third followed by Helen DeVos Children’s in Grand Rapids, Mich., and Geisinger Janet Weis Children’s Hospital in Danville, Pa., (Wilkes Barre-Scranton market). Packed tightly behind the leaders are a dozen hospitals that are vying for one of the top five spots.
Many of the leading hospitals and their credit union supporters have engaged their local media resulting in numerous stories on local telecasts, on various social media platforms and in print.
Designed to engage consumers, #VoteForMiracles hopes to drive awareness of credit unions by highlighting the credit union difference. The credit union that generates the most votes for the winning Children’s Miracle Network Hospital will be invited to be part of the check presentation at the culmination of the event.
Voting continues through Dec. 19.