A new report uncovering current marketing and technology activities and future plans is available from CUNA.
The CUNA Marketing & Technology Report is based on data compiled from credit unions around the country.
“The credit union movement relies increasingly on the connectivity and synergy between technology and marketing. The CUNA Marketing & Technology Report will help these two functions increase productivity and blend their functions together,” said Jon Haller, CUNA director of market research. “Converging these two functions takes planning, strategizing and cooperation between different departments, and a thorough understanding of the plans and activities undertaken by similar credit unions nationwide can be a key part of the process.”
The report provides information on credit unions’ leading marketing and technology priorities, concerns and practices; budgets; staff compensation; and department staffing sizes and structures, as well as the current credit union mobile-wallet marketing landscape.