Hundreds of attendees took photos as part of CUNA’s CU Awareness Initiative, which has the theme, “Open your eyes to a credit union.”

“The only way innovation happens is through insubordination,” says marketing guru Scott Stratten.

Self-proclaimed “credit union nerd” Maurice Smith addressed CUNA’s GAC Tuesday for the first time as CUNA board chairman.

Rep. Sean Duffy (R-Wis.), a member of the House Financial Services Committee, shares his thoughts on regulatory relief, flood insurance and other matters.

CUNA President/CEO Jim Nussle fields questions from GAC attendees during Tuesday’s town hall meeting.

From left: CUNA Chief Advocacy Officer Ryan Donovan and Reps. Pete Aguilar (D-Calif.) and Mark Amodei (R-Nev.) discuss how they worked together to keep NCUA out of the appropriations process.

NCUA board member Rick Metsger thanks CUNA for being the only national credit union trade association supporting closure of the corporate stabilization fund.

CFPB Acting Director Mick Mulvaney explains the bureau’s new approach going forward.

Millennials aren’t as “strange and alien” as some believe, says author and GAC keynoter Kristen Soltis Anderson.

CUNA Senior Economist Jordan van Rijn provides an economic update on the movement’s financial health.

CUNA Director of Advocacy Shelton Roulhac leads a panel discussing financial services and legal marijuana-based businesses.

CUNA Engagement Consultant Buddy Gill leads a panel discussion about the regulatory landscape.

CU of Southern California’s Eric Day, Bethpage FCU’s Linda Armyn, and St. Louis Community CU’s Michael O’Brien discuss the importance of advocacy training.

From right: former Sen. Mark Begich and former chief of staff Barry Jackson lead a breakout session on the midterm election landscape.

Nader Moghaddam, CUNA CEO Council chair and president/CEO of Financial Partners CU leads a discussion about challenges facing credit union CEOs.

Everyone can contribute to advocacy in some way says CUNA President/CEO Jim Nussle during a CUNA Councils breakfast meeting.