Photo gallery: MBDCouncil catches air on Day One

Skateboard legend Tony Hawk addresses nearly 550 attendees.

CUNA Marketing & Business Development Conference attendees assemble care packages for clients of the East Oakland Community Housing Project

The CUNA Marketing & Business Development Council Conference opened Sunday in San Francisco with nearly 550 attendees—170 of them first-timers.

Preconference activities included a tour of the San Francisco Giants' AT&T Park, a giveback project that benefited a community housing project, a workshop from content marketing expert Chris Brogan, and a keynote presentation from legendary skateboarder Tony Hawk.

The following are scenes from Sunday.

When it comes to content marketing, “you can’t do things you’re comfortable with; you need to do things that work,” says author Chris Brogan.
This year's conference has drawn roughly 170 first-time attendees.
First-time attendees play “networking bingo” as an ice-breaking exercise.
Attendees line up to have their pictures taken with skateboarding legend Tony Hawk following his keynote presentation.
CUNA Mutual Group asks attendees, “What is your life motto?”
A representative from CU Direct outlines what it takes for a winning auto loan campaign.
Forty-four attendees participate in a preconference workshop, which took a "Team Behind the Team Tour" of the San Francisco Giants' AT&T Park.
During a community giveback event, attendees put together care packages attached with handwritten inspirational messages for clients of the East Oakland Community Housing Project, a nonprofit organization in Oakland, Calif.