If you were looking for credit union business development tips, the CUNA Marketing and Business Development Council Conference was the place to be.
Three credit union business development professionals brainstormed ideas with an engaged breakout session audience about how to manage select employee group (SEG) relationships and build new relationships in the community.
The ringleaders of the breakout session were:
Some of the messages that attendees will take home to their credit unions include:
Offer pop-up financial reviews for SEGs. Book a conference room and offer free consultations on the employees’ terms. “The employers see that we are coming to them and providing value,” says Ngiam.
Solve a problem. Perhaps you can work with an organization to help them, for example, write a third party vendor policy or make payroll more efficient, says DeGollon.
Use your connections. Take advantage of any personal or professional connections you have within your organization to get the attention of your important SEG or community groups. It helps to have an introduction, says Monahan.
Learn their language. Try to understand the organization’s culture, says Ngiam. For example, you don’t want to bring a bunch of paper handouts to an organization that prefers a digital copy.
Be involved. Volunteer for local boards of directors. Go to Chamber of Commerce and young professionals meetings. “Show that you are vested in that community,” says Monahan.
Pay attention. Set up Google Alerts for your SEGs and big community partners so that you know when something big happens for them. If they win an industry award, you can throw them a party, says DeGollon.
Be a person first. “Be authentic. Be you. Sell your story to them,” says Monahan. That is how you build trust, because people want to do business with people they trust, she says.
► Visit CUNA News for more conference coverage, and get live updates on Twitter via @CUNACraig, @cumagazine, @CUNACouncils, and by using the #MBDCouncil hashtag. Learn more about the CUNA Marketing & Business Development Council, a member-led professional society for credit union executives, at cunacouncils.org.