As the Senate spent more than a week debating its bipartisan regulatory relief bill S. 2155, CUNA credit unions used the Member Activation Program (MAP) to activate their members in support of the common-sense regulation bill. As attention now pivots to the House, CUNA Chief Political Officer Richard Gose reminded credit unions that MAP can be a resource for garnering support.
“MAP allows credit unions to activate their members on behalf of credit union issues, and this bipartisan bill is the strongest chance yet to enact true, meaningful regulatory relief to benefit consumers,” Gose said. “We were pleased to see a number of our member credit unions go out to their members via MAP, resulting in thousands of messages sent to Senators in those states, and those voices going to be even more critical as we push for House support of the bill.”
MAP allows credit unions to customize pre-made message templates to include important information while tailoring to align with that institution’s other member outreach materials.
Mid Oregon CU, Bend, Ore., used MAP to go out to more than 14,000 members leading up to the Senate’s vote on S. 2155.
“We feel that all the work we have done with MAP has led us to this point in time, and getting S. 2155 over the finish line would be a great victory for our efforts,” said Kyle Frick, vice president of marketing at Mid Oregon. “Going forward, we have developed momentum to successfully continue our advocacy outreach to members.”
Tom Quigley, vice president and chief marketing officer of XCEL FCU, Bloomfield, N.J., said the MAP e-mail that went out to their members got a higher open rate than their average communications.
“We wanted our members to know exactly what this bill means for credit unions. Credit unions have 110 million members around the country, if we all said something, Congress has no choice but to listen, we just have to use our voices” he said. “MAP is a very easy tool to use, and it took us about 15 minutes to set it up for our credit union, so there’s really no excuse not to use it. That’s how important this bill is.”