Jessica Hrubes has been named CUNA's vice president of strategic credit union relations.
Hrubes will oversee the strategy and work of the CUNA engagement consultants who provide specialized attention to broad and diverse stakeholders throughout various regions. Prior to joining the Engagement Team, Hrubes served as the VP of Alliance Management at CUNA Strategic Services, Inc., an affiliate of CUNA.
"We are very pleased that Jessica has accepted this new role as vice president of strategic relations," said Greg Michlig, CUNA Deputy Chief Engagement Officer. "Her process-driven approach and understanding of internal operations and marketplace dynamics will be tremendous assets as we continue the development of the engagement team and model."
Hrubes joins the engagement team with more than 15 years of experience in strategic alliance relationships, marketing leadership and sales strategy for the credit union movement. She earned her CUDE designation from the National Credit Union Foundation in 2012 and holds a Bachelor of Science degree from the University of Wisconsin.