As momentum for House consideration of the Economic Growth, Regulatory Relief and Consumer Protection act picks up, CUNA is urging members to use its Member Activation Program (MAP) to activate their members in support the bill. Credit unions that join MAP can activate their members to contact their members of Congress to support the bill, as many credit unions did during Senate consideration of the bill.

“MAP credit unions are able to directly educate members and employees on legislation such as S. 2155 that will impact them directly. Credit union members will see greater member services if this bill is enacted into law, which is why we’re urging credit unions to get them engaged,” said CUNA Chief Political Officer Richard Gose. “The only way we’re going to get this bill across the finish line is a concentrated push from credit unions and their 110 million members.”

The Senate passed S. 2155 in March, and CUNA wrote to the House this week urging them to take up and pass the bill. Credit union leagues around the country have also joined their state banking counterparts to write members of Congress urging them to support the bill.

MAP credit unions activated tens of thousands of credit union members while the Senate considered S. 2155, with many noting that the MAP communications got higher open rates than the credit union’s standard member communications.

“Those voices were an essential part of getting S. 2155 through the Senate, and they’re going to be even more critical to get House members on board,” Gose said.

CUNA’s aggressive grassroots advocacy also led to 45 million social media impressions, in addition to print, digital and radio advertisements in 39 states.