Much has changed with the launch of Trellance in 2017, but much has stayed the same, says Tom Davis, president/CEO.
While Trellance provides many of the same services it offered when known as CSCU, such as card processing, three words will drive its future: Independent, unbiased advocate.
“We have to be independent to be your best advocate,” says Davis, who addressed immersion18 by Trellance Wednesday in Fort Lauderdale, Fla.
He cites four key factors on the credit union landscape:
1. Talent. Trellance strives to hire the best and brightest employees, and provide continuous training and development.
“Most important, we instill the credit union culture in all of us,” Davis says.
2. The importance of collaboration. Last year, hurricanes hit Texas and Florida, and wildfires spread through California—and credit unions went out of their way to support each other.
“That’s our difference,” Davis says.
Collaboration is crucial for business, too. “We want to share ideas and the cost of learning,” he says. “CUSOs [credit union service organizations] are the key to collaboration going forward.”
3. Vision. Ten years ago, no one predicted how smart phones would change our lives.
“But it’s not about the change, it’s how we respond to it,” Davis says. “And it’s about knowing when to respond.”
He cites a recent comment from a friend: “The pace of change has never been this fast—and it will never be this slow again.”
4. Data. Everyone wants more data, but most don’t know what to do with it, Davis says.
“The answers are in the data, but you need to know the right questions,” he says. “Data analysis gives you the questions you never thought to ask. And we need results from the questions that come from the data.”