The Triangle Business Journal recognized Coastal Credit Union CEO Chuck Purvis as the 2018 CEO of the Year.
The Journal notes that since Purvis took over as CEO in 2012, the Raleigh, N.C.-based credit union has nearly tripled its consumer lending portfolio from $562 million to $1.5 billion. Its membership base has grown from 177,000 in 2012 to 242,000 at year-end 2017.
“We are good at what we do,” Purvis told the TBJ. “But there is competition out there. We have to be better and create an internal culture of excellence. We need all our employees to help us achieve that.”
In addition to being productive, Coastal’s employees are happy. For the second straight year, Coastal was named as one of the 2018 Best Employers in North Carolina, by Business North Carolina.
The survey and awards program was designed to identify, recognize, and honor the best employers in North Carolina. The 2018 list is made up of 45 companies.
“At Coastal, we make employees a core part of our ‘balanced model’ approach to the business, and put employee engagement on equal footing with member loyalty, support for the community, and the financial strength of the organization,” says Joe Mecca, Coastal’s assistant vice president, communication. “Coastal’s leadership, particularly that of our CEO Chuck Purvis, fosters a positive culture that keeps our staff highly engaged and, as a result, highly productive. Nothing happens here without first considering how to make our employees successful in their roles to support what we’re doing. All of our wins flow from that.”
To further increase its presence locally, Coastal announced several corporate sponsorships. The credit union is a sponsor of the Triple A minor league baseball team Durham Bulls, as well as the United Soccer League team North Carolina FC and the North Carolina Courage of the National Women’s Soccer League.
Coastal also sponsors the newly named Coastal Credit Union Midtown Park, a local outdoor gathering place that hosts local events and entertainment.
“With our new mission being ‘Bank Better to Live Better,’ we’re taking strategic measures to be more visible in our community in places where we know our members live, work, and play,” says Purvis. “Each of these sponsorships allows us to engage in our community while strengthening Coastal’s brand and providing exclusive benefits to our members at the same time. It’s a win-win for all involved.”
Earlier this year, Purvis was honored by the National Credit Union Foundation with the Herb Wegner Award for Outstanding Individual Achievement.
In 2016, Purvis was named Triangle Business Journal’s Businessperson of the Year.