CUNA News
  • LOG IN
  • Create Account
  • Sign Out
  • My Account
  • LOG IN
  • Create Account
  • Sign Out
  • My Account
  • Topics
    • Community Service
    • Compliance
    • Credit Union Hero
    • Credit Union Rock Star
    • Credit Union System
    • Directors
    • Human Resources
    • Leadership
    • Lending
    • Marketing
    • Operations
    • Policy & Issues
    • Sales & Service
    • Technology
  • Credit Union Magazine
    • Buyers' Guide
    • COVID-19
    • Digital Edition
    • Credit Union Hero
    • Credit Union Rock Star
    • Subscribe
    • Advertise
    • Contact
  • Advertise
  • Awards
    • Nominate Credit Union Hero
    • Nominate Credit Union Rock Star
  • Podcasts
  • Videos
  • Jobs
  • Contact

News

Home » 5 deadly digital marketing mistakes
Marketing

5 deadly digital marketing mistakes

Avoid these common issues in your digital growth strategies.

June 20, 2018
No Comments
James Lay

Still figuring out digital marketing?

James Robert Lay, CEO of the Digital Growth Institute, details the five most deadly digital marketing mistakes credit unions are making:

1. No plan. Don’t get stuck in “the now,” he says. Create space and time to think, do, and reflect on your marketing efforts.

2. No buy-in. You can’t fear the unknown, change, or failure. Giving into those fears are why mighty brands such as Blockbuster, Toys R Us, and Sears crumbled.

3. No journeys. Don’t ignore the buying journey that most consumers use today, which starts online. “The consumer journey must be at the heart of all you do,” he says.

4. No respect. The marketing discipline must have a strategic role in your credit union's future.

5. No differentiation. Go beyond “free” or other bullet point feature marketing. Tell your story and how you will be a trusted financial resource, he says.​​​​

The bottom line, according to Lay: Help first, sell second. Put consumers’ journey at the center of all that you do. And be a helpful guide.

Lay addressed the How To Conference by CU Water Cooler in Madison, Wis.

Post a comment to this article

Report Abusive Comment

Credit Union Magazine: Winter 2022

Winter 2022

Credit Union Magazine’s Winter 2022 issue highlights data-driven marketing, the board’s role in cybersecurity, elder abuse scams, credit unions’ auto lending advantage, and more.
Digital Edition •  Subscribe

Trending

  • House passes CUNA, League-led board modernization bill

  • CFPB issues CUNA-opposed proposal on credit card late fees

  • Key committee leaders supportive of credit union priorities

Tweets by CUNA_News

Polls

Vote for the 2023 CU Hero of the Year

View Results
More

Champion for the Credit Union Movement

Credit Union National Association is the most influential financial services trade association and the only national association that advocates on behalf of all of America's credit unions. We work tirelessly to protect your best interests in Washington and all 50 states. We fuel your professional growth at every level and champion the credit union story at every turn.

More CUNA

  • Membership
  • Contact Us
  • Careers

Resources for

  • Credit Union Advocates
  • Leagues
  • Press
  • Providers

Our Affiliates

  • American Association of Credit Union Leagues (AACUL)
  • Credit Union Awareness
  • Credit Union House
  • CUNA Strategic Services
  • National Credit Union Foundation
GET CUNA UPDATES
© 2023 Credit Union National Association | ADA Compliance Notice & Legal
Email Us