While technological change offers more ways than ever to connect with humanity, fostering deeper connectedness remains elusive in a digital world. The companies and organizations that effectively blend the personal and digital experience—both for consumers and employees—are those that enjoy the highest levels of satisfaction and loyalty.
Joe Sullivan, CEO and founder of Market Insights, offered attendees of the America’s Credit Union Conference advice on how their organization can build deeper connections with consumers during a break out session Saturday.
"Human connection is the only thing that will differentiate you from your competition," says Sullivan.
Sullivan gave three tips for deepening the human connection
Sullivan cited Amazon as a company that continually demonstrates this concept, with its Alexa artificial intelligence technology as the latest example. He said humans are biologically wired to connect: It is how we evolve. Companies should shift the focus of their relationship from transactions to interactions.