America’s Credit Union Conference attendees will learn how the Credit Union Awareness Initiative helps dispel the myths consumers have surrounding credit unions and access to their financial services.
There also will be an update on the initiative and a discussion of next steps for the brand platform.
CUNA and the Creating Awareness Advisory Group, comprised of industry leaders from across the country, have built a modern brand platform for the credit union category.
Based on national consumer research, the brand platform enables the credit union category, working together, to establish a clear national identity that will complement the unique brands of individual credit unions and leagues, informing consumers about what credit unions are and what we do.
One product of the advisory group’s work is a credit union messaging guide [PDF] designed to help unify language and tone about the credit union industry. You can also learn more from our frequently asked questions [PDF].