Building your brand can happen anywhere—even in prison.
Chef Jeff Henderson discovered that the business traits he learned as a drug dealer on the streets of San Diego were transferrable skills.
He excelled at selling, marketing, branding, managing a diverse workforce, balancing profit and loss, transportation, and distribution. All he needed was to change the product he was selling.
While serving a prison sentence for a drug conviction, Henderson built relationships that introduced him to new cultures and ideas. “I turned federal prison into federal university,” he told attendees at the CUNA America’s Credit Union Conference Thursday.
He studied successful people—how they walked, talked, and looked—and paid attention to the details. Just as he did when he was a child, Henderson kept asking “why?”
To discover your gift, you have to dig deep, he says. “Come into a knowledge of self, then you can discover your gift.” Add passion and you have a recipe for success.
Henderson’s recipe for leadership: