CUNA and the League system are seen as the most influential financial services organizations and one of the most effective advocacy organizations in Washington, according to an independent study conducted by Ballast Research (formerly National Journal Research). Once again, CUNA is the leading association at representing the interests of its members, due to its success in creating the credit union narrative and sharing their story among Washington policymakers.
“The CUNA/League system is viewed as the trusted voice of credit unions and a respected advocate for credit union interests among policymakers,” said CUNA president/CEO Jim Nussle. “The competition for awareness on Capitol Hill is fierce, so knowing where we stand among influencers in Congress is important. Being an influential and effective source among policymakers means they welcome our calls and visits. We educate and fight for credit union issues on Capitol Hill and are proud to celebrate this major accomplishment.”
Ballast Research gathers policymakers’ perceptions for the 100 of the most prominent advocacy organizations.
The research findings are based on two key measurements:
More than 1,200 policymakers were surveyed, and more than 400 senior policymakers were interviewed for the 2018 report.
Other highlights of the study include:
In a comparison of the 48 most prominent associations in the study, CUNA and the leagues’ reputation is rated number nine by Washington’s senior policymakers.