CUNA’s grassroots advocacy strategy uses multiple voices to influence policy important to the credit union movement.
That includes credit union members and employees, including young professionals, says Adam Engelman, CUNA’s director of federal grassroots and programs.
“We’ve been making the argument for a 360-degree type of advocacy—advocating in all different levels and looking at all different avenues and paths—to fight the good fight on behalf of credit unions,” Engelman tells the CUNA News Podcast.
Among other responsibilities, Engelman works on CUNA's Member Activation Program (MAP). MAP allows credit unions to engage their members in credit union advocacy via email.
A recent MAP campaign educates members about data breaches and the need for stricter laws and regulations for merchants to protect consumers' personal information.
Engelman has also been pivotal in launching CUNA’s advocacy training for young professionals.
“These young professionals are the future of the credit union movement," Engelman says. "It's important to instill early on that advocacy is a vital role to being a credit union professional."